Erickson Living Rebrands as Erickson Senior Living

by Jeff Shaw

BALTIMORE — As a part of its long-term growth and business strategy, Erickson Living today unveiled its plan to evolve its brand identity and change the company’s name to Erickson Senior Living.

The rebranding comes as the company, which oversees a portfolio of more than $1 billion, continues to invest heavily to enhance and expand its network of senior living communities and directly connect its offerings to a population anticipated to double to 98 million by 2060.

Based in Baltimore, Erickson Senior Living’s portfolio consists of 20 communities in 11 states that employ more than 15,000 employees and are home to more than 27,000 residents. Over the next five years, the company has committed nearly $3 billion for development and construction of 5,000 new apartment homes across the enterprise.

“At a time when the company is rapidly expanding and we are making significant investments in new and existing communities, we wanted to refresh our branding to proudly recognize the individuals we are in business to serve each day,” says Alan Butler, the company’s CEO.

The updated branding was developed via a research-based brand discovery process managed by an internal task force that included prospect and employee focus groups, surveys and in-depth reviews of industry and demographic trends. The result of this intensive research effort informed the new brand identity, which clearly defines the company as a senior living manager and developer.

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