Author

Sarah Daniels

Katherine Stewart Seniors Occupancy

It could be argued that the last 30 months have presented the seniors housing and skilled nursing industries with their most adverse operating environment ever. Heading into 2023, at least some difficulties appear to be abating. Seniors housing occupancy rates continue to improve, reaching 81.4 percent in June this year, which was an improvement of 90 basis points over the March figure, according to the National Investment Center for Seniors Housing and Care (NIC). That was also 340 basis points higher than the time series low of 78 percent recorded …

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    How can senior living communities make moving in more enticing? That’s the question that the latest Seniors Housing Business webinar sought to answer with the Aug. 24 presentation A Marketer, an Operator, and a Senior Walk into a Webinar: Digital Marketing Strategies to Attract Seniors Housing Residents sponsored by Conversion Logix. This hour-long discussion provided a mix of strategies and answers for the following questions and more: How do older adults view the move to senior living and why do they put it off? How can digital marketing strategies promote community living …

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Morgin Morris Seniors Housing Interest Rates

As if seniors housing developers and operators did not have enough difficulties rebounding from the pandemic, what with constrained occupancy, elevated expenses and staffing shortages plaguing the sector, they are now navigating an environment where the rising cost of capital is limiting their financial flexibility. While the 10-Year Treasury yield has retraded about 50 basis points from its recent peak of nearly 3.5 percent in mid-June, it is still twice as high as it was at the beginning of the year. Likewise, the secured overnight financing rate (SOFR) has shot …

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Unitranche loan programs blend senior and junior debt pricing and terms into a single, first lien debt facility — a single financing that replaces the multitranche debt approach. The unitranche arrangement provides the benefits of a fully levered mezzanine debt structure, while the single financing structure streamlines the agreement and costs for borrowers. KeyBank Real Estate Capital, the commercial real estate business unit of KeyCorp, recently partnered with Welltower to establish a unitranche loan program with $750 million in lending capacity for seniors housing and skilled nursing facilities. Industry expertise …

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Kate Risa Paychex Seniors HR

Due to the nature of their clientele, senior living operators continually need to market their services to attract prospective new residents. But it’s not just new residents that they need to attract: it’s new employees as well. For the reality is that the senior living market faces some of the highest employee turnover rates in the service industry: upwards of 50 percent annually. Multiple factors are the culprit, including lower-than-average salaries, the difficulties of working with an aging and often high-acuity population, as well as few perceived opportunities for advancement, …

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  The focus of Seniors Housing Business’ latest webinar, sponsored by Paychex, was “How to Tackle the Top Workforce Issues Facing Senior Living Communities.” What are the top human resource challenges senior living communities face? What solutions, recommendations and tools can help communities thrive when it comes to finding and employing staff? Expert panelists discussed approaches to attracting skilled workers and keeping existing staff happy, healthy, well trained and engaged. This brief, one-hour webinar is full of options and suggestions for best practices, as well as tips and tricks for those in …

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  Seniors housing valuations — what can the industry expect in terms of future occupancy, inflation and interest rates? These were the most pressing topics of the “Inflation and Rising Interest Rates — Doom or Boom for the Seniors Housing Industry?” webinar, hosted by Seniors Housing Business and sponsored by V&IG. Hear how expert panelists are accounting for some of the most challenging questions in today’s market: What is driving investment in this space? How have return expectations changed since the beginning of the pandemic? How are increasing interest rates and/or inflation impacting …

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Gaurie A. Rodman Technology staffing quote

Senior living communities, often strained by labor shortages, can benefit from design and technology strategies built to streamline how employees spend their time. While the focus in any construction, design or renovation project must be on resident needs first, an in-depth planning approach can benefit the community as a whole — especially staff. Technologies — including fall detection and prevention, real-time location systems (RTLSs) and strong Wi-Fi — are at the heart of making sure staff can focus on residents. Good technology design is an essential part of making sure …

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Paychex Labor Shortage Hiring Practices Quote

Cut Costs, Save Time and Recruit and Retain Good Workers The growth of the aging population is creating more demand for senior living options. But growing demand is colliding with a labor shortage, adding to the workload and strain on senior living communities. Scalable, streamlined HR infrastructure can help. Efficient and cost-effective solutions can cut expenses and reduce the amount of executive time spent on staffing issues. Enhanced back-office systems can also help boost recruitment and retention efforts. “Everything we do is designed and built around taking the burden off …

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  The “What’s Ahead For Seniors Housing Staff, Leaders and HR: A Study on 2022 Business Priorities” webinar took place April 14 and was hosted by Seniors Housing Business and sponsored by Paychex. The discussion focused on staff retention and engagement; diversity, equity, and inclusion initiatives; and resiliency strategies for the industry. In a time of labor shortages, keeping staff happy and well trained has become particularly difficult for senior living communities. Using Paychex’s recent survey results on workforce challenges, this webinar explores the most challenging aspects of managing staff, the Great …

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