What can traditional seniors housing operators learn from successes in the active adult community segment, especially when it comes to generating interest and inquiries? How can active adult communities improve their own marketings strategies? These were the questions that Seniors Housing Business‘ latest webinar “Seniors Housing — Lead Generation Lessons from Active Adult Communities” sought to answer on Oct. 6. This webinar, sponsored by LeadingResponse, covered the following topics and more when it comes to best practices for marketing in the senior living space: Julie Podewitz, Vitality Living, explains …
Industry Content
Seniors housing owners struggling with low occupancy and maturing debt have found themselves in a state of financing limbo. Preferred lenders that cater to the industry, including FHA/HUD, Fannie Mae and Freddie Mac, won’t consider providing a mortgage to properties that are not stabilized. Operators need time to remedy the problem amid COVID-19’s detrimental influence on resident recruitment and other operations. The situation is particularly challenging for developers who have recently completed projects but are experiencing longer-than-anticipated lease-up periods and may not have qualified for any federal aid programs. What’s …
Webinar: Seniors Housing Valuation Outlook — Fundamental Marketplace Drivers
On Sept. 28, Seniors Housing Business and sponsor V&IG hosted the webinar “Seniors Housing Valuation Outlook — Fundamental Marketplace Drivers in Today’s Environment“. Seniors housing experts spoke candidly about factors like labor shortages and the spread of the Delta variant impacting seniors housing valuations and the industry’s struggle to return to pre-pandemic transaction volumes. As the year has progressed, how has the outlook changed for seniors housing professionals to take into account market trends and the activity of buyers and sellers? How are cap rates and cash flow influencing …
Webinar: Using Technology to Reduce Operational Costs & Enhance Resident Experience
On Sept. 22, Seniors Housing Business and sponsor ecobee hosted the webinar “Seniors Housing: Using Technology to Reduce Operational Costs & Enhance the Resident Experience.” With the need to reduce energy use and protect employee time (while limiting unnecessary interactions with residents), making technology a part of senior living communities has never been more important. Smart thermostats offer a wide variety of benefits, especially for communities trying to improve their NOI. Thermostat solutions can mean less unplanned contact for staff and more control for residents, as well as energy and …
As the seniors housing industry slowly recovers from occupancy declines and disrupted operations due to COVID-19, investors are back in the market hunting for deals. Some $3.2 billion in seniors housing and care facilities traded hands in the second quarter this year, a year-over-year increase of a whopping 122 percent, according to Real Capital Analytics, which tracks real estate deals of $2.5 million or more. The jump in sales is hardly surprising when compared to the pandemic-riddled prior period. But unlike past downturns, the fact that seniors housing has become …
Using Technology to Address Challenges Exposed by COVID
COVID-19 made clear the need to overhaul technology capabilities in senior living facilities everywhere. The next wave of senior care’s tech evolution will encompass what the pandemic highlighted: a need for technologies that not only enhance residents’ physical safety, but their holistic wellbeing as well. The pandemic also brought to light a renewed focus on the importance of integrated technologies that improve staff efficiencies. As we explore the next generation of senior living’s technology evolution, it’s important to remember the foundation to all technology advancements: reliable Wi-Fi. The ability to …
In a July 22 Seniors Housing Business webinar titled “Invigorating the Seniors Housing Workforce: Strategies to Inspire, Engage, and Retain Talent,” panelists discussed challenges in finding and motivating employees in the senior living industry. Seniors housing communities struggled to find staff prior to COVID-19, but a combination of factors is currently exacerbating the difficulties in communities. These components include competing opportunities, government unemployment programs and safety concerns related to the pandemic. Lisa Lacy, Discovery Senior Living, explains “We are competing with organizations that we didn’t typically compete with. It’s not …
In the Seniors Housing Sector, a Sense of Recovery is Growing
For more than a year, seniors housing operators have battled rising vacancy, pressure on net operating income and uncertainty about the future as potential residents steered clear from property tours and lease commitments. Those difficulties have created a tough financing environment for the segment. But a growing number of seniors housing discussions today are centered on how operators and the industry are recovering, according to Christopher Callaghan, head of healthcare banking at M&T Bank. To what degree a recovery is occurring, however, depends on several variables. “There is still a …
On June 15, Seniors Housing Business hosted the webinar “HVAC and Seniors Housing — Reduce Costs and Achieve Value in Senior Living Properties.” Panelists took a deep dive into the benefits of HVAC systems, particularly variable refrigerant flow (VRF) systems, and how they can be implemented in seniors housing communities to save energy and money. Tune in to hear panelists discuss the following topics and more: How are modern construction, decarbonization techniques and rising energy costs driving the popularity of VRF technology? How do the features of HVAC systems affect building …
Post-Pandemic Considerations for Acquisitions and Renovations
By Sarah Daniels Planning ahead is never easy, but in the world of senior living construction, acquisitions and renovations, it makes everything that follows easier — and often more cost effective in the long term. The need to future-proof seniors housing has taken on new significance in the face of COVID-19 and will continue to be a priority to help prospective and current residents feel safe physically, mentally and emotionally. With seniors housing occupancy rates down, creating a strong, upfront plan for long-term goals incorporating trends in design, wellness and technology …