Industry Content

Webinar: Conversation Technology As A Game Changer — Increasing Sales Effectiveness in Seniors Housing

by Sarah Daniels October 22, 2020

In an October 14 Seniors Housing Business webinar titled “Conversation Technology As A Game Changer: Increasing Sales Effectiveness in Seniors Housing,” panelists discussed how technology can allow for marketing automation and improve sales effectiveness in senior living. Fran Palma, senior vice president of integrated marketing and digital strategies at Covenant Living Communities, explains that automation can allow professionals in the industry to offload some tasks and focus on what’s important: “The most valuable thing you can give your sales folks is more time, especially right now.” Palma explains that many …

October 22, 2020

Assisted Living CCRC Independent Living Industry Content Operations Technology Webinars

Webinar: How the Pandemic, Baby Boomers and Technology are Changing the Senior Living Business

by Sarah Daniels September 25, 2020

In a September 17 Seniors Housing Business webinar: How the Pandemic, Baby Boomers, and Technology are Changing the Senior Living Business, panelists discussed how the senior living industry is shifting. Wellness trends, including specialized diets like Paleo and Keto, are increasingly requested by residents and their adult children — and the requests are anticipated to grow as more Baby Boomers move into seniors housing residences. New uses for health-related technology, such as real-time data collection, show promise in terms of improving resident health and preventing hospital stays. Technology is also changing …

September 25, 2020

Development Finance Industry Content Investment Operations Videos Webinars

Webinar: Seniors Housing Development Pushes Forward: Hear From Operators with Projects and Pipelines in Place

by Sarah Daniels September 18, 2020

Last week Seniors Housing Business hosted a webinar entitled Seniors Housing Development Pushes Forward Hear From Operators with Projects and Pipelines in Place where experts panelists discussed how industry leaders are forging ahead with new ground-up construction projects as well as the challenges associated with leasing up properties in times of strained occupancy. Topics including managing pipelines, the availability of capital, the impact of COVID-19 on pro-forms and investment, plus changes to building design/refurbishing and repurposing projects.” Click to hear how industry leaders are focusing on seniors housing products and new operating realities. …

September 18, 2020

Industry Content Investment Videos Webinars

Webinar: Market Valuation — How are Seniors Housing Valuations Weathering the Pandemic?

by Sarah Daniels August 4, 2020

Last week Seniors Housing Business hosted a webinar entitled “Market Valuation — How are Seniors Housing Valuations Weathering the Pandemic?” where five industry experts discussed cap rates, equity activity and debt availability in today’s market. What can seniors housing investors and developers expect to see in the coming months? Hear industry professionals weigh in on what COVID-19 means for valuations. See a list of some of the topics covered and their timestamps below: (08:18) What sources of lending and equity have been most sincerely disrupted? (13:19) Permanent changes in costs (14:22) FHA and HUD …

August 4, 2020

Assisted Living CCRC Independent Living Industry Content Operations People Skilled Nursing Technology Videos Webinars

Webinar: Tips for How Operators Can Thrive in the Evolving Seniors Living Market

by Sarah Daniels July 28, 2020

On July 23, Seniors Housing Business hosted a panel discussion called “Tips for How Operators Can Thrive in the Evolving Seniors Living Market” where four seniors housing industry experts joined to talk about how they are addressing COVID-19 challenges, adapting and promoting communities in spite of obstacles. Click here to watch this engaging webinar. The seniors housing world has shifted dramatically in the past few months, explains Steve Lampa, Founding Parter at Kensington Living, a Washington D.C.-based operator. “The number of leads is definitely down, but on the other hand a lot …

July 28, 2020

Assisted Living Industry Content Industry Voices Operations People Technology Videos Webinars

Executive Insights: Episode One: Brenda Bacon, Brandywine Living

by Sarah Daniels July 9, 2020

Industry leader Brenda Bacon, CEO of Brandywine Living and former Argentum Board Chair, offers expert insight into the industry-wide response to the COVID-19 health crisis and how senior living can apply those lessons going forward. Listen to Episode One of the Seniors Housing Business series Executive Insights to learn how Bacon and her team are protecting and promoting resident health, acting as educators and advocating for assisted living industry as a whole. Executive Insights is an exclusive interview series in which Seniors Housing Business interviews top thought leaders in assisted living. See …

July 9, 2020

Active Adult Industry Content Operations People Technology

Bonus Content: Active Adult — How to Define It and Where is the Industry’s Hottest Segment Trending?

by Sarah Daniels July 8, 2020

On June 30th, Seniors Housing Business hosted a webinar, “Active Adult — How to Define It and Where is the Industry’s Hottest Segment Trending?” with our panel of experts. Because the panelists were unable to answer all the questions asked during the Q&A portion of the webinar due to time constraints, below are answers to some of the audience questions from experts Michael Uccellini, The United Group; Margaret Wylde, ProMatura; Mitch Brown, Greystar; and Robert May, Avenida Partners. If you missed last week’s Seniors Housing Business webinar or would like to listen …

July 8, 2020

Active Adult Industry Content Operations People Technology Videos Webinars

Webinar: Active Adult — How to Define It and Where is the Industry’s Hottest Segment Trending?

by Sarah Daniels July 2, 2020

On June 30, Seniors Housing Business hosted a panel discussion called “Active Adult — How to Define It and Where is the Industry’s Hottest Segment Trending?” Experts from the seniors housing industry joined to talk about what makes active adult/55+ market a large and quickly growing segment. Click to watch to this engaging webinar. “Adult children are big influencers in the decision to move to active adult living. Also, seniors are looking to sell their home and take that equity and travel. They are looking to rightsize, not necessarily downsizing,” points …

July 2, 2020

Assisted Living Independent Living Industry Content Memory Care Operations People Skilled Nursing Technology Videos Webinars

Webinar: Safeguarding Residents and Caregivers During COVID-19

by Sarah Daniels June 5, 2020

Seniors Housing Business hosted a panel discussion on June 3 entitled “Safeguarding Residents and Caregivers During COVID-19: Technologies that Prevent Infectious Disease Spread” where expert panelists addressed the importance of technology and creativity in keeping residents safe and connected, both during the pandemic and as nationwide shutdowns are ending. A high-touch industry like seniors housing requires a high-tech approach to ensure residents are healthy and feel part of their community. How can those in the industry elevate services, drive down costs and adapt in the face of new data? Learn …

June 5, 2020

Assisted Living Operations Videos Webinars

Webinar: Navigating Marketing & Sales During the COVID-19 Pandemic & Beyond

by Sarah Daniels May 22, 2020

On May 20, Seniors Housing Business hosted a panel discussion entitled “Navigating Marketing & Sales During the COVID-19 Pandemic & Beyond: Best Strategies & Tactics” where experts addressed how to keep residents safe and informed while maintaining and growing occupancy. The panel also discussed how to adapt resident care and business practices as well as messaging in the current environment. Joan Roche, a board-certified clinical nurse specialist in gerontological nursing, addressed current and post-pandemic best practices and how to keep residents happy as well as healthy. Sensitivity and relevance of …

May 22, 2020

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