On Jan. 28, Seniors Housing Business and sponsor V&IG hosted the webinar “Seniors Housing Valuation Outlook: What’s Ahead for 2021?” The panel discussion focused on what the marketplace looks like now (who is transacting now and what sorts of deals are happening, occupancy rates, data from the fourth quarter of 2020) and what to look for in the near future. What are investor perceptions of the industry and what creates value? Watch this complimentary webinar and tune in to find out more. See below for a list of some of the discussion points covered in …
Amid the uncertainty of 2020, multifamily real estate portfolios as a whole outperformed expectations. However, seniors housing faced unique operational challenges during a pandemic that has been particularly devastating to older populations. The government-sponsored enterprises (GSEs), Fannie Mae and Freddie Mac, were instrumental in keeping liquidity in the housing market. Entering 2021, the agencies continue their focus on mission-based lending to increase affordable housing, including in the seniors housing sector. Capital markets experts Angela Mago, president of Key Commercial Bank and Real Estate Capital and member of the executive leadership …
On Dec. 10, Seniors Housing Business hosted “The Future of Seniors Housing — The 2021 Outlook from a Capital Markets Perspective” webinar, a discussion on how lenders and investors are looking at seniors housing in 2021. Portfolio risk and activity, liquidity, plus agency and bank activity were all topics addressed by panel experts. How does Debby Jenkins, EVP & Head of Multifamily, of Freddie Mac quantify operational risk and has her response changed due to COVID? “Specifically for seniors, we are in a position with the volume and velocity at …
The Seniors Housing Business webinar “Marketing Strategies for Senior Living Operators — Survey Results Reveal How Customer Journey Has Changed,” allowed panelists to delve deeply into the following topics: Managing sales and marketing efforts in the current environment Lessons to implement in 2021 marketing plans Survey results and insights for seniors housing operators When it comes to humanizing messages and promoting positive views of the seniors housing industry, these four panelists have a wealth of experience and information. Each has faced down the challenge of connecting with target audiences, even as connection …
In the Nov. 4 Seniors Housing Business webinar “Seniors Housing Middle Market Conundrum — Development Challenges in Today’s Environment,” panelists Craig Abbott and Mike Edwin of Health Dimensions Group weighed in on the challenges of developing products for the middle market. They describe demographic and development trends, plus strategies to meet changing needs. “The pandemic exacerbated the development challenges for those in the middle market by bringing with it higher retail and labor costs, higher costs of operations due to regulatory requirements of disease and infection management, PPU increases, as well as other …
In an Oct. 29 Seniors Housing Business webinar titled “Seniors Housing Market Valuation — Is the Pandemic a Disruption or Start of a Fundamental Shift?” panelists discussed where market valuations are headed, occupancy rates, and investor perceptions of the industry. What creates value, and what is the difference between a short-term disruption and long-term impact as it relates to COVID-19? See a list of some topics covered below: Managing uncertainty on an organizational level — operator & investor approaches Assessing value in the long term care industry Investment to support existing …
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Webinar: Conversation Technology As A Game Changer — Increasing Sales Effectiveness in Seniors Housing
In an October 14 Seniors Housing Business webinar titled “Conversation Technology As A Game Changer: Increasing Sales Effectiveness in Seniors Housing,” panelists discussed how technology can allow for marketing automation and improve sales effectiveness in senior living. Fran Palma, senior vice president of integrated marketing and digital strategies at Covenant Living Communities, explains that automation can allow professionals in the industry to offload some tasks and focus on what’s important: “The most valuable thing you can give your sales folks is more time, especially right now.” Palma explains that many …
In a September 17 Seniors Housing Business webinar: How the Pandemic, Baby Boomers, and Technology are Changing the Senior Living Business, panelists discussed how the senior living industry is shifting. Wellness trends, including specialized diets like Paleo and Keto, are increasingly requested by residents and their adult children — and the requests are anticipated to grow as more Baby Boomers move into seniors housing residences. New uses for health-related technology, such as real-time data collection, show promise in terms of improving resident health and preventing hospital stays. Technology is also changing …
Last week Seniors Housing Business hosted a webinar entitled Seniors Housing Development Pushes Forward Hear From Operators with Projects and Pipelines in Place where experts panelists discussed how industry leaders are forging ahead with new ground-up construction projects as well as the challenges associated with leasing up properties in times of strained occupancy. Topics including managing pipelines, the availability of capital, the impact of COVID-19 on pro-forms and investment, plus changes to building design/refurbishing and repurposing projects.” Click to hear how industry leaders are focusing on seniors housing products and new operating realities. …
Last week Seniors Housing Business hosted a webinar entitled “Market Valuation — How are Seniors Housing Valuations Weathering the Pandemic?” where five industry experts discussed cap rates, equity activity and debt availability in today’s market. What can seniors housing investors and developers expect to see in the coming months? Hear industry professionals weigh in on what COVID-19 means for valuations. See a list of some of the topics covered and their timestamps below: (08:18) What sources of lending and equity have been most sincerely disrupted? (13:19) Permanent changes in costs (14:22) FHA and HUD …