Industry Content

On July 23, Seniors Housing Business hosted a panel discussion called “Tips for How Operators Can Thrive in the Evolving Seniors Living Market” where four seniors housing industry experts joined to talk about how they are addressing COVID-19 challenges, adapting and promoting communities in spite of obstacles. Click here to watch this engaging webinar. The seniors housing world has shifted dramatically in the past few months, explains Steve Lampa, Founding Parter at Kensington Living, a Washington D.C.-based operator. “The number of leads is definitely down, but on the other hand a lot …

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  Industry leader Brenda Bacon, CEO of Brandywine Living and former Argentum Board Chair, offers expert insight into the industry-wide response to the COVID-19 health crisis and how senior living can apply those lessons going forward. Listen to Episode One of the Seniors Housing Business series Executive Insights to learn how Bacon and her team are protecting and promoting resident health, acting as educators and advocating for assisted living industry as a whole. Executive Insights is an exclusive interview series in which Seniors Housing Business interviews top thought leaders in assisted living. See …

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On June 30th, Seniors Housing Business hosted a webinar, “Active Adult — How to Define It and Where is the Industry’s Hottest Segment Trending?” with our panel of experts. Because the panelists were unable to answer all the questions asked during the Q&A portion of the webinar due to time constraints, below are answers to some of the audience questions from experts Michael Uccellini, The United Group; Margaret Wylde, ProMatura; Mitch Brown, Greystar; and Robert May, Avenida Partners. If you missed last week’s Seniors Housing Business webinar or would like to listen …

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On June 30, Seniors Housing Business hosted a panel discussion called “Active Adult — How to Define It and Where is the Industry’s Hottest Segment Trending?” Experts from the seniors housing industry joined to talk about what makes active adult/55+ market a large and quickly growing segment. Click to watch to this engaging webinar. “Adult children are big influencers in the decision to move to active adult living. Also, seniors are looking to sell their home and take that equity and travel. They are looking to rightsize, not necessarily downsizing,” points …

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Seniors Housing Business hosted a panel discussion on June 3 entitled “Safeguarding Residents and Caregivers During COVID-19: Technologies that Prevent Infectious Disease Spread” where expert panelists addressed the importance of technology and creativity in keeping residents safe and connected, both during the pandemic and as nationwide shutdowns are ending. A high-touch industry like seniors housing requires a high-tech approach to ensure residents are healthy and feel part of their community. How can those in the industry elevate services, drive down costs and adapt in the face of new data? Learn …

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On May 20, Seniors Housing Business hosted a panel discussion entitled “Navigating Marketing & Sales During the COVID-19 Pandemic & Beyond: Best Strategies & Tactics” where experts addressed how to keep residents safe and informed while maintaining and growing occupancy. ​The panel also discussed how to adapt resident care and business practices as well as messaging in the current environment. Joan Roche, a board-certified clinical nurse specialist in gerontological nursing, addressed current and post-pandemic best practices and how to keep residents happy as well as healthy. Sensitivity and relevance of …

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On May 13, Seniors Housing Business hosted a panel discussion to explore the question: How will the coronavirus pandemic impact market valuation in the seniors housing sector? While there’s been a stock price rebound after REIT value plummeted at the outset of the pandemic, it isn’t clear right now where prices might end up for private and public markets. Join us to learn how the traditional components of seniors housing valuation have been upended by COVID-19 and what factors will most influence future prices. Listen in to hear what experts …

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During this unprecedented time, marketing and sales professionals must continue to connect and engage with prospects, both existing and new. This webinar features panelists discussing what COVID-19 has meant for the seniors housing sector and strategies for effective marketing despite social distancing, shelter-in-place, and quarantine situations. Learn what alternate lead-generation options are available to continue to work toward 2020 sales and marketing goals. Hear what strategies industry peers are incorporating to manage through this time of uncertainty. Expert panelists weigh in with advice and helpful information about what industry professionals …

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If they haven’t already, it may be time for investors to reject the notion that seniors housing is a niche asset class. To meet surging demand for the properties brought on by the aging baby boomer population, sophisticated owners have spent years building modern, amenity-rich properties that feel like home, a far cry from 20th century versions of the model, which were often bare-boned and sterile environments. Despite the complex nature of underwriting healthcare operators, the number of lenders serving seniors housing developers has ballooned over the years given the …

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Spurred by increased industry competition and opportunity from the long-awaited baby boomer arrival, seniors housing executives with operating experience are launching management companies. It’s a start-up wave occurring amidst a surge in construction. Owners and investors, looking for new approaches, are eager to partner with new firms run by experienced managers to quickly fill new projects and boost occupancy at old ones. At the same time, multifamily developers sense an opportunity and are creating new divisions headed by seniors housing pros ready to tweak old formulas to attract younger retirees. …

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