On June 30, Seniors Housing Business hosted a panel discussion called “Active Adult — How to Define It and Where is the Industry’s Hottest Segment Trending?” Experts from the seniors housing industry joined to talk about what makes active adult/55+ market a large and quickly growing segment. Click to watch to this engaging webinar. “Adult children are big influencers in the decision to move to active adult living. Also, seniors are looking to sell their home and take that equity and travel. They are looking to rightsize, not necessarily downsizing,” points …
Webinars
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Webinar: Safeguarding Residents and Caregivers During COVID-19
Seniors Housing Business hosted a panel discussion on June 3 entitled “Safeguarding Residents and Caregivers During COVID-19: Technologies that Prevent Infectious Disease Spread” where expert panelists addressed the importance of technology and creativity in keeping residents safe and connected, both during the pandemic and as nationwide shutdowns are ending. A high-touch industry like seniors housing requires a high-tech approach to ensure residents are healthy and feel part of their community. How can those in the industry elevate services, drive down costs and adapt in the face of new data? Learn …
On May 20, Seniors Housing Business hosted a panel discussion entitled “Navigating Marketing & Sales During the COVID-19 Pandemic & Beyond: Best Strategies & Tactics” where experts addressed how to keep residents safe and informed while maintaining and growing occupancy. The panel also discussed how to adapt resident care and business practices as well as messaging in the current environment. Joan Roche, a board-certified clinical nurse specialist in gerontological nursing, addressed current and post-pandemic best practices and how to keep residents happy as well as healthy. Sensitivity and relevance of …
On May 13, Seniors Housing Business hosted a panel discussion to explore the question: How will the coronavirus pandemic impact market valuation in the seniors housing sector? While there’s been a stock price rebound after REIT value plummeted at the outset of the pandemic, it isn’t clear right now where prices might end up for private and public markets. Join us to learn how the traditional components of seniors housing valuation have been upended by COVID-19 and what factors will most influence future prices. Listen in to hear what experts …
During this unprecedented time, marketing and sales professionals must continue to connect and engage with prospects, both existing and new. This webinar features panelists discussing what COVID-19 has meant for the seniors housing sector and strategies for effective marketing despite social distancing, shelter-in-place, and quarantine situations. Learn what alternate lead-generation options are available to continue to work toward 2020 sales and marketing goals. Hear what strategies industry peers are incorporating to manage through this time of uncertainty. Expert panelists weigh in with advice and helpful information about what industry professionals …
Spurred by increased industry competition and opportunity from the long-awaited baby boomer arrival, seniors housing executives with operating experience are launching management companies. It’s a start-up wave occurring amidst a surge in construction. Owners and investors, looking for new approaches, are eager to partner with new firms run by experienced managers to quickly fill new projects and boost occupancy at old ones. At the same time, multifamily developers sense an opportunity and are creating new divisions headed by seniors housing pros ready to tweak old formulas to attract younger retirees. …
Taking on a development project for seniors housing can be daunting. With a wide variation of development processes and approaches used during the development process, it can be difficult to figure out where to start, let alone the path along the way. In this webinar, senior living development experts from Plante Moran Living Forward and Lantz-Boggio will share a case study of a two-day design charrette that allowed a senior living organization to save money and time during its due diligence process. Learn: Which parties should be brought to the …
Webinar: Seniors Housing Growth Strategies – Ground-Up Development, Acquisition or Repositioning
by Jaime Lackey
Even in an environment in which banks are slower to back construction loans and operating pressures abound, seniors housing developers are adding product to the market at an aggressive clip. The industry, fueled by favorable demographics and ready capital, has added over 20,000 new units over the last three years. Still, the most successful seniors housing companies are taking a more sober approach, picking their spots. For these proven players, developers and owner/operators who develop, there’s no one approach. Some pursue growth through ground-up construction; others through acquisition; still others …
Build Your Own Marketing Team or Farm it Out: Dissecting Best-In-Class Operator Occupancy Strategies
by Jeff Shaw
There’s no one way to market to prospective residents, drive occupancy and facilitate a smooth move-in process. Some seniors housing operators have in-house marketing teams that drive digital strategy, sales and move-ins. Others farm it out or enlist the help of third party referral services.