Videos

Webinar: Seniors Housing & CRM: Can You Predict the Future?

by Sarah Daniels April 26, 2023

The April 19 webinar “Seniors Housing & CRM: Can You Predict the Future?” is all about data — how best to use it to drive strategy and decisions, especially in the near future. Join sponsor WelcomeHome Software and a panel of seniors housing industry experts as they discuss customer relationship management (CRM) technology and analyze the WelcomeHome Year In Review: 2022 report. This hour-long webinar highlights the report’s findings and the best strategies in terms of occupancy, referrals and metrics to track within communities. Timestamps of major topics covered: (3:24) Report summary Occupancy since …

April 26, 2023

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Webinar: Meeting the Critical Need for Affordable Seniors Housing

by Sarah Daniels February 22, 2023

The Feb. 15 webinar “Meeting the Critical Need for Affordable Seniors Housing” focused on challenges and strategies for addressing resident needs while keeping costs down in the affordable seniors housing segment. This endeavor is no easy task in an environment where labor and staffing prices, construction costs and interest rates make calculations unwieldy. Three expert panelists discussed helpful programs, essential tax credits and successful case studies to light the way to affordable seniors housing. “We know that there’s a wave of 73 million baby boomers reaching an age …

February 22, 2023

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Webinar: What Will 2023 Hold for Seniors Housing Investment & Acquisition Activity?

by Sarah Daniels December 9, 2022

In an uncertain time for the seniors housing industry, the “What Will 2023 Hold for Seniors Housing Investment & Acquisition Activity?” webinar focused on what’s influencing the landscape now and what is likely to affect it in the near future. The Dec. 8 panel discussion, hosted by Seniors Housing Business and sponsored by Valuation & Information Group, delved into tough topics like wages and staffing; inflation; the costs of debt and equity; government reimbursement; and other economic factors to illuminate what we can expect in 2023. Tune in …

December 9, 2022

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Webinar: Let’s Talk About the Outlook for Seniors Housing Investment and Finance

by Sarah Daniels October 17, 2022

Is there room for optimism in seniors housing? What does investor interest look like now? Learn about how interest rate increases are impacting seniors housing valuations, what a flight to quality means for different sectors, financing concerns and more. Watch the webinar here. Timestamps of major topics covered: (5:25) Impact of rising interest rates on seniors housing valuations (7:54) Effects broken down by sector: active adult, skilled nursing, assisted living (11:07) Financing in the current environment (13:21) Acquisition opportunities, plus deal flow and closing (18:10) Outlook for the market …

October 17, 2022

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Webinar: The Great Squeeze — Vanishing Seniors Housing Operating Margins

by Sarah Daniels September 28, 2022

Operating margins are shrinking, with cap rates becoming harder to calculate and in-place cash flows lower than pre-pandemic levels. The Sept. 22 webinar “The Great Squeeze — Vanishing Seniors Housing Operating Margins” focused on the bottom line for industry owners and operators. The panel discussion, hosted by Seniors Housing Business and sponsored by Valuation & Information Group, sought to shed light on valuation impacts, debt, interest rates and equity. “In the early months of the pandemic, interest rates decreased. Cap rates for well-performing senior housing projects hit new lows. Meanwhile, …

September 28, 2022

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Webinar: Modernizing Seniors Housing Care — Simplifying Workflows for Caregivers through Technology

by Sarah Daniels September 14, 2022

On Sept. 8, Seniors Housing Business hosted a panel discussion called “Modernizing Seniors Housing Care — Simplifying Workflows for Caregivers through Technology” where four seniors housing industry experts spoke about streamlining and improving resident care. Tech innovations were the focus of the webinar. What tools and data help most when it comes to senior care? Listen to hear in-depth discussions on the topics and more: The latest trends in technology-enabled senior care How technology can help simplify workflows and increase productivity The importance of machine learning to drive more proactive …

September 14, 2022

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Webinar: Digital Marketing Strategies to Attract Seniors Housing Residents

by Sarah Daniels August 31, 2022

How can senior living communities make moving in more enticing? That’s the question that the latest Seniors Housing Business webinar sought to answer with the Aug. 24 presentation A Marketer, an Operator, and a Senior Walk into a Webinar: Digital Marketing Strategies to Attract Seniors Housing Residents sponsored by Conversion Logix. This hour-long discussion provided a mix of strategies and answers for the following questions and more: How do older adults view the move to senior living and why do they put it off? How can digital marketing strategies promote community living …

August 31, 2022

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Unitranche Loans Offer Competition with Debt Funds

by Sarah Daniels July 12, 2022

Unitranche loan programs blend senior and junior debt pricing and terms into a single, first lien debt facility — a single financing that replaces the multitranche debt approach. The unitranche arrangement provides the benefits of a fully levered mezzanine debt structure, while the single financing structure streamlines the agreement and costs for borrowers. KeyBank Real Estate Capital, the commercial real estate business unit of KeyCorp, recently partnered with Welltower to establish a unitranche loan program with $750 million in lending capacity for seniors housing and skilled nursing facilities. Industry expertise …

July 12, 2022

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Webinar: How to Tackle the Top Workforce Challenges Facing Senior Living Communities

by Sarah Daniels May 25, 2022

The focus of Seniors Housing Business’ latest webinar, sponsored by Paychex, was “How to Tackle the Top Workforce Issues Facing Senior Living Communities.” What are the top human resource challenges senior living communities face? What solutions, recommendations and tools can help communities thrive when it comes to finding and employing staff? Expert panelists discussed approaches to attracting skilled workers and keeping existing staff happy, healthy, well trained and engaged. This brief, one-hour webinar is full of options and suggestions for best practices, as well as tips and tricks for those in …

May 25, 2022

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Webinar: Inflation and Rising Interest Rates – Doom or Boom for the Seniors Housing Industry?

by Sarah Daniels May 19, 2022

Seniors housing valuations — what can the industry expect in terms of future occupancy, inflation and interest rates? These were the most pressing topics of the “Inflation and Rising Interest Rates — Doom or Boom for the Seniors Housing Industry?” webinar, hosted by Seniors Housing Business and sponsored by V&IG. Hear how expert panelists are accounting for some of the most challenging questions in today’s market: What is driving investment in this space? How have return expectations changed since the beginning of the pandemic? How are increasing interest rates and/or inflation impacting …

May 19, 2022

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