On June 15, Seniors Housing Business hosted the webinar “HVAC and Seniors Housing — Reduce Costs and Achieve Value in Senior Living Properties.” Panelists took a deep dive into the benefits of HVAC systems, particularly variable refrigerant flow (VRF) systems, and how they can be implemented in seniors housing communities to save energy and money. Tune in to hear panelists discuss the following topics and more: How are modern construction, decarbonization techniques and rising energy costs driving the popularity of VRF technology? How do the features of HVAC systems affect building …
Webinars
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Webinar: Seniors Housing Valuation Outlook — What’s Next Now that the Pandemic End is in Sight?
How do owners, operators, investors, developers and lenders view valuation in seniors housing? Seniors Housing Business and sponsor V&IG hosted the webinar “Seniors Housing Valuation Outlook — What’s Next Now that the Pandemic End is in Sight?” to weigh in as trends in the market solidify. What can the seniors housing industry expect when it comes to construction, labor, the impact of equity and debt on valuations, changing operating models and more? How can the industry bounce back from low occupancy rates? What will determine value now and in the immediate …
On Feb 16., Seniors Housing Business and sponsor Philips hosted the webinar “Seniors Housing Vaccine Rollout and Infectious Disease Prevention: An Operations Playbook.” How are operators handling logistical, emotional, ethical and strategic concerns involved with vaccination? How to encourage healthy behavior for seniors and concerned loved ones? Industry professionals in this webinar provide advice on approaches to sensitive topics including promoting vaccinations to stressed staff and communicating a clear message as an operator. The future of senior care (and a new approach to many diseases) is just on the horizon. Click here …
On Jan. 28, Seniors Housing Business and sponsor V&IG hosted the webinar “Seniors Housing Valuation Outlook: What’s Ahead for 2021?” The panel discussion focused on what the marketplace looks like now (who is transacting now and what sorts of deals are happening, occupancy rates, data from the fourth quarter of 2020) and what to look for in the near future. What are investor perceptions of the industry and what creates value? Watch this complimentary webinar and tune in to find out more. See below for a list of some of the discussion points covered in …
On Dec. 10, Seniors Housing Business hosted “The Future of Seniors Housing — The 2021 Outlook from a Capital Markets Perspective” webinar, a discussion on how lenders and investors are looking at seniors housing in 2021. Portfolio risk and activity, liquidity, plus agency and bank activity were all topics addressed by panel experts. How does Debby Jenkins, EVP & Head of Multifamily, of Freddie Mac quantify operational risk and has her response changed due to COVID? “Specifically for seniors, we are in a position with the volume and velocity at …
The Seniors Housing Business webinar “Marketing Strategies for Senior Living Operators — Survey Results Reveal How Customer Journey Has Changed,” allowed panelists to delve deeply into the following topics: Managing sales and marketing efforts in the current environment Lessons to implement in 2021 marketing plans Survey results and insights for seniors housing operators When it comes to humanizing messages and promoting positive views of the seniors housing industry, these four panelists have a wealth of experience and information. Each has faced down the challenge of connecting with target audiences, even as connection …
In the Nov. 4 Seniors Housing Business webinar “Seniors Housing Middle Market Conundrum — Development Challenges in Today’s Environment,” panelists Craig Abbott and Mike Edwin of Health Dimensions Group weighed in on the challenges of developing products for the middle market. They describe demographic and development trends, plus strategies to meet changing needs. “The pandemic exacerbated the development challenges for those in the middle market by bringing with it higher retail and labor costs, higher costs of operations due to regulatory requirements of disease and infection management, PPU increases, as well as other …
In an Oct. 29 Seniors Housing Business webinar titled “Seniors Housing Market Valuation — Is the Pandemic a Disruption or Start of a Fundamental Shift?” panelists discussed where market valuations are headed, occupancy rates, and investor perceptions of the industry. What creates value, and what is the difference between a short-term disruption and long-term impact as it relates to COVID-19? See a list of some topics covered below: Managing uncertainty on an organizational level — operator & investor approaches Assessing value in the long term care industry Investment to support existing …
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Webinar: Conversation Technology As A Game Changer — Increasing Sales Effectiveness in Seniors Housing
In an October 14 Seniors Housing Business webinar titled “Conversation Technology As A Game Changer: Increasing Sales Effectiveness in Seniors Housing,” panelists discussed how technology can allow for marketing automation and improve sales effectiveness in senior living. Fran Palma, senior vice president of integrated marketing and digital strategies at Covenant Living Communities, explains that automation can allow professionals in the industry to offload some tasks and focus on what’s important: “The most valuable thing you can give your sales folks is more time, especially right now.” Palma explains that many …
In a September 17 Seniors Housing Business webinar: How the Pandemic, Baby Boomers, and Technology are Changing the Senior Living Business, panelists discussed how the senior living industry is shifting. Wellness trends, including specialized diets like Paleo and Keto, are increasingly requested by residents and their adult children — and the requests are anticipated to grow as more Baby Boomers move into seniors housing residences. New uses for health-related technology, such as real-time data collection, show promise in terms of improving resident health and preventing hospital stays. Technology is also changing …