The Seniors Housing Business webinar “Marketing Strategies for Senior Living Operators — Survey Results Reveal How Customer Journey Has Changed,” allowed panelists to delve deeply into the following topics: Managing sales and marketing efforts in the current environment Lessons to implement in 2021 marketing plans Survey results and insights for seniors housing operators When it comes to humanizing messages and promoting positive views of the seniors housing industry, these four panelists have a wealth of experience and information. Each has faced down the challenge of connecting with target audiences, even as connection …
Webinars
In the Nov. 4 Seniors Housing Business webinar “Seniors Housing Middle Market Conundrum — Development Challenges in Today’s Environment,” panelists Craig Abbott and Mike Edwin of Health Dimensions Group weighed in on the challenges of developing products for the middle market. They describe demographic and development trends, plus strategies to meet changing needs. “The pandemic exacerbated the development challenges for those in the middle market by bringing with it higher retail and labor costs, higher costs of operations due to regulatory requirements of disease and infection management, PPU increases, as well as other …
In an Oct. 29 Seniors Housing Business webinar titled “Seniors Housing Market Valuation — Is the Pandemic a Disruption or Start of a Fundamental Shift?” panelists discussed where market valuations are headed, occupancy rates, and investor perceptions of the industry. What creates value, and what is the difference between a short-term disruption and long-term impact as it relates to COVID-19? See a list of some topics covered below: Managing uncertainty on an organizational level — operator & investor approaches Assessing value in the long term care industry Investment to support existing …
Assisted LivingIndependent LivingIndustry ContentOperationsPeopleSkilled NursingTechnologyVideosWebinars
Webinar: Conversation Technology As A Game Changer — Increasing Sales Effectiveness in Seniors Housing
In an October 14 Seniors Housing Business webinar titled “Conversation Technology As A Game Changer: Increasing Sales Effectiveness in Seniors Housing,” panelists discussed how technology can allow for marketing automation and improve sales effectiveness in senior living. Fran Palma, senior vice president of integrated marketing and digital strategies at Covenant Living Communities, explains that automation can allow professionals in the industry to offload some tasks and focus on what’s important: “The most valuable thing you can give your sales folks is more time, especially right now.” Palma explains that many …
In a September 17 Seniors Housing Business webinar: How the Pandemic, Baby Boomers, and Technology are Changing the Senior Living Business, panelists discussed how the senior living industry is shifting. Wellness trends, including specialized diets like Paleo and Keto, are increasingly requested by residents and their adult children — and the requests are anticipated to grow as more Baby Boomers move into seniors housing residences. New uses for health-related technology, such as real-time data collection, show promise in terms of improving resident health and preventing hospital stays. Technology is also changing …
Last week Seniors Housing Business hosted a webinar entitled Seniors Housing Development Pushes Forward Hear From Operators with Projects and Pipelines in Place where experts panelists discussed how industry leaders are forging ahead with new ground-up construction projects as well as the challenges associated with leasing up properties in times of strained occupancy. Topics including managing pipelines, the availability of capital, the impact of COVID-19 on pro-forms and investment, plus changes to building design/refurbishing and repurposing projects.” Click to hear how industry leaders are focusing on seniors housing products and new operating realities. …
Last week Seniors Housing Business hosted a webinar entitled “Market Valuation — How are Seniors Housing Valuations Weathering the Pandemic?” where five industry experts discussed cap rates, equity activity and debt availability in today’s market. What can seniors housing investors and developers expect to see in the coming months? Hear industry professionals weigh in on what COVID-19 means for valuations. See a list of some of the topics covered and their timestamps below: (08:18) What sources of lending and equity have been most sincerely disrupted? (13:19) Permanent changes in costs (14:22) FHA and HUD …
Assisted LivingCCRCIndependent LivingIndustry ContentOperationsPeopleSkilled NursingTechnologyVideosWebinars
Webinar: Tips for How Operators Can Thrive in the Evolving Seniors Living Market
On July 23, Seniors Housing Business hosted a panel discussion called “Tips for How Operators Can Thrive in the Evolving Seniors Living Market” where four seniors housing industry experts joined to talk about how they are addressing COVID-19 challenges, adapting and promoting communities in spite of obstacles. Click here to watch this engaging webinar. The seniors housing world has shifted dramatically in the past few months, explains Steve Lampa, Founding Parter at Kensington Living, a Washington D.C.-based operator. “The number of leads is definitely down, but on the other hand a lot …
Industry leader Brenda Bacon, CEO of Brandywine Living and former Argentum Board Chair, offers expert insight into the industry-wide response to the COVID-19 health crisis and how senior living can apply those lessons going forward. Listen to Episode One of the Seniors Housing Business series Executive Insights to learn how Bacon and her team are protecting and promoting resident health, acting as educators and advocating for assisted living industry as a whole. Executive Insights is an exclusive interview series in which Seniors Housing Business interviews top thought leaders in assisted living. See …
On June 30, Seniors Housing Business hosted a panel discussion called “Active Adult — How to Define It and Where is the Industry’s Hottest Segment Trending?” Experts from the seniors housing industry joined to talk about what makes active adult/55+ market a large and quickly growing segment. Click to watch to this engaging webinar. “Adult children are big influencers in the decision to move to active adult living. Also, seniors are looking to sell their home and take that equity and travel. They are looking to rightsize, not necessarily downsizing,” points …